I am a 30+ year veteran in performance media, agency leadership, and strategic relationship building.

I have held roles at DDB, OMD, and WPP’s Eicoff. I have been an equity partner and have held leadership positions at Northern Lights Direct and GainShare Performance Marketing.

I have worked with post-startup to Fortune 50 brands—such as GoDaddy, GetYourGuide, UNICEF, Dell, and The Home Depot.

I now work with growth-stage D2C eCommerce brands expanding into new markets—and empower the agencies that serve them to scale smartly and sustainably.

I have built a global network of agency partners, white-label providers, and best-in-class vendors across media, creative, operations, and execution.