2015-2016 Volunteer Recognition


Volunteer of the Year

Michele Fournier, Volunteer Coordinator, Membership Committee

Other Nominees

John Kalil, Sponsorship sales volunteer, Sponsorship Committee

David Bell, YMM Chair, Up & Comers

Betsy Butterworth & Dean Petrulakis, SIG Chairs, SIGs

2014-2015 Volunteer Recognition


Tammy DeMarco headshot

Tammy DeMarco

2014 BrandSmart Chair

Tammy was the team leader for AMA Chicago’s most important event, BrandSmart. Tammy was instrumental in leading a diverse programming committee responsible for developing the theme for the conference, securing over a dozen CMO level speakers, and developing and delivering high-quality experiences for both attendees and speakers.

The results of Tammy’s efforts speak for themselves, resulting in a sell-out conference that received the highest evaluation marks yet for BrandSmart, raising the bar of excellence for the chapter once again.

2015 cama bmoy

Darcy Shuller, President and Michael Long, CAE, Executive Director presenting Tammy with her volunteer of the year award.

BIO: Tammy is a brand marketing leader with an entrepreneurial spirit and expertise in strategic marketing planning whose diverse experience includes revitalizing iconic brands, directing licensing partnerships, developing integrated marketing programs, managing complex global projects, and creating branded experiences.
Tammy began her career at Alcone Marketing Group, where she managed family and entertainment promotions for Burger King.  She went on to hold brand management roles with Vivendi Universal and Disney Interactive (DI) where she launch new video games and interactive software for children at retail with partners that included Wal-Mart, Target  and Best Buy.
Transitioning within The Walt Disney Company from DI to Disney Consumer Products (DCP), Tammy helped to lead the global revitalization of the Mickey Mouse franchise by creating company-wide marketing and retail programs for Mickey’s 75th Anniversary, new preschool programing on Disney Channel, and retro-inspired apparel that touched every class of retail around the globe.
After DCP, Tammy became Director of Brand & Product Marketing Strategy for Disney Mobile. In this capacity, she launched the first mobile phone service for families.  She incorporated critical insights into the Disney Mobile service, creating a better consumer experience that lead to Disney Mobile’s winning the Andrew Seybold Choice Award.
Tammy was tapped by Motorola to become the Global Marketing Director for Multimedia consumer experiences. Currently Tammy is a Senior Principal for Skyscraper Inc., an innovation consulting firm for consumer goods and technology clients.
Tammy is a graduate of Marquette University in Milwaukee, WI.  She lives in greater Chicago with her husband Dan and their two children, Dylan and Delaney.


Bryan Nagy – Communications Committtee

Peter Morich – SIGs

Danielle Yocum – Membership Committee

Annie Badeusz – Communications Committee

Nishat Fatima – SIGs

Pam Wedgeworth – Communications Committee

Nancy Reid – Membership Committee

Heather Hilliard – Up & Comers

Sarah Goebel – SIGs

Ben Cirillo – Communications Committee

2013-2014 Volunteer Recognition


Jennifer-GladstoneJennifer Gladstone
Chicago AMA Head of SIG Marketing (Member)

American Marketing Association Chicago proudly announces Jennifer Gladstone as the 2013-14 Volunteer of the Year. Jennifer is an AMA Chicago member and has been Head of Special Interest Group (SIG) Marketing for the last year. While in this role, Jennifer’s responsibilities included  1) Recruiting and training content marketing coordinators for each SIG community  2) Coordinating SIG event promotion via chapter e-mail and social media communications  and 3) Authoring promotional copy while ensuring consistent branding across communications.

Jennifer’s volunteer efforts we’re significant this past year and stood out among our many highly dedicated volunteers.  Her notable accomplishments during this time include:

•       Establishing strong collaboration between the SIG and Marketing Communications teams
•       Launching Eventbrite pages and implementing live promotional copy with tight lead times
•       Acting as the SIG Leadership Buddy for the Financial Services SIG and personally recruiting peers to attend FS SIG events

Jennifer’s other significant contribution was increasing volunteer engagement. She accomplished this through organizing regular team calls and encouraging volunteers to attend SIG events.  Furthermore, she actively participated at several Connex events helping increase awareness about SIGs and recruit new talent to her team and AMA Chicago committees. Jennifer’s key for success was surrounding herself with a great team while also ensuring marketing support needs where being met with the SIGs.

Jennifer continues a role on the SIG Leadership Cabinet as well as actively supporting both SIG Leadership Summits. She is currently working on the Social Media Activation strategy for the SIG Community.  Jennifer’s marketing talents and commitments to AMA Chicago have been truly valuable to our organization and our members, and we are proud to recognize her achievements.

2013-14 AMA Chicago Most Valuable Volunteer Honorable Mentions:


Abby Artig, Business Development/Strategic Relations


Lori Lovens, Shared Interest Groups (SIGs)

Danielle Courter, Membership

Dean Petrulakis, Business Development/Strategic Relations

Holly Harle, Shared Interest Groups (SIGs)

Ben Cirillo, Communications

Ellen Albright, BrandSmart

Jill Goldstein, Membership

Heather Hilliard, Up and Comer Mentorship

View our 2013-2014 list of wonderful volunteers. Want to become a volunteer and see your name on this list? Check out more information on this great opportunity here.

2012-2013 Volunteer Recognition

2013 AMA National Volunteer of the Year

Paul Stark

Paul Stark is the National 2013 AMA Volunteer of the Year and Chicago AMA Member. Read more about Paul in this excerpt from Marketing News here.

2012-2013  Volunteer of the Year

S-Witzig-photo-8-23-13Sarah Witzig

AMA Chicago Communications/Membership Communications (Member)

Sarah is the 2012-13 Volunteer of the Year. Sarah joined the Membership Communications Team last year in July, where she assumed the role of Membership Communications Retention Lead. In this role, Sarah’s responsibilities and priorities were two-fold: 1) Elevate communications to AMA Chicago members on the value of membership, and 2) help drive member engagement.

During a year of revamping AMA Chicago’s value proposition, creating new membership communication strategies and laying the foundation of standard operating procedures, it would be an understatement to say Sarah excelled in her priorities. She helped rebrand membership content across channels and platforms be it on the website, in email communications, sales flyers and across social media channels. She ensured our new value proposition was front and center while always being articulated in the new tone built to give AMA Chicago more favor than its former legacy corporate-like association. Sarah constantly sought out content that would provide real utility to our vast array of members by leveraging AMA National as well outside industry leaders to lend insights and advice on topics that matter.

Despite when work or life got in the way of getting things done, Sarah always made sure her bases were covered. She is a committed AMA member, a life-long student of marketing and a cherish colleague who is highly respected for her enormous dedication, generosity and helping move the needle on elevating our value to the AMA Chicago community.

2012-13 AMA Chicago Most Valuable Volunteer Honorable Mentions:

    • Jenny Grady, Communications
    • Caroline Hoyt, Communications
    • Chris Zhang, Marketing Research
    • Janelle Edwards, Membership
    • Patrick Steffes, Programming
    • Mary Katherine Krause, SIG
    • Martin McGovern, Strategic Relationships/Business Development