Congratulations to our 2020 winners

The 2020 BrandSmart Awards were held virtually on Wednesday, July 1, 2020 at AMA Chicago’s BrandSmart conference. View all of the winners below.

The BrandSmart Awards were inspired by the Golden Ratio and were created to celebrate the powerful relationship between beauty and measurement – the marriage of creativity and results.

Often found in nature, art and architecture, the Golden Ratio epitomizes the beauty of the integration of art and science – and recognizes those whose efforts exemplify this practice.

View the 2020 Ceremony

Thanks to our sponsor

Grand Champion Award

Wisconsin Cheese

Cheeselandia Community

with Brains on Fire

Recognizing the campaign the judges found to be the most outstanding entry from among all of the individual category winners.

Brand Momentum Award

Heidenhain

Imagine Brand Campaign

with LoSasso Integrated Marketing

Recognizing the best marketing campaign for an existing product or service.

Brand Introduction Award

StudioNorth

Club 78

Recognizing the best marketing campaign to introduce a new product or service.

Cause Marketing Award

Frigo CheeseHeads

Build a Bright Future Contest

with Hangar12

Recognizing the best marketing campaign to support and promote a cause or a proactive community service.

Influencer Marketing Award

Wisconsin Cheese

Cheeselandia Community

with Brains on Fire

Recognizing the most effective, creative use of an influencer marketing campaign to achieve a business outcome.

Integrated Marketing Award

Lenovo Health

HIMSS Think Beyond

with StudioNorth

Recognizing the best integration of offline and online brand marketing to achieve a business outcome.

Brand Innovation Award

USAA

Creation of a Sonic Brand

with Sixième Son

Recognizing the best implementation of technology and/or research in a marketing campaign.

Brand Engagement Award

Jayco

Customer Lifecycle Content Activation

with LoSasso Integrated Marketing

Recognizing the best customer engagement campaign.

Honoring brand marketing

The Awards

Recognizing the very best of brand marketing from around the globe.

From Dubai to Des Moines and from Los Angeles to London, brand and agency marketers worldwide are encouraged to enter their best campaigns demonstrating brand innovation, customer engagement and advocacy, and overall integrated marketing excellence. A single campaign may be submitted into multiple categories.

2021 awards will be presented at AMA Chicago’s BrandSmart conference. Winners need not be present.

Notify me when applications open
Beauty and measurement

The Golden Ratio

The BrandSmart Awards were inspired by the Golden Ratio and were created to celebrate the powerful relationship between beauty and measurement – the marriage of creativity and results.

Often found in nature, art and architecture, the Golden Ratio epitomizes the beauty of the integration of art and science – and recognizes those whose efforts exemplify this practice.

Award Categories

BRAND INTRODUCTION AWARD

Recognizing the best marketing campaign to introduce a new product or service.

BRAND MOMENTUM AWARD

Recognizing the best marketing campaign for an existing product or service.

BRAND ENGAGEMENT AWARD

Recognizing the best customer engagement campaign.

INTEGRATED MARKETING AWARD

Recognizing the best integration of offline and online brand marketing to achieve a business outcome.

Award Categories

BRAND ADVOCACY AWARD

Recognizing the best brand advocacy marketing campaign to achieve a business outcome.

CAUSE MARKETING AWARD

Recognizing the best marketing campaign to support and promote a cause or a proactive community service.

INFLUENCER MARKETING AWARD

Recognizing the most effective, creative use of an influencer marketing campaign to achieve a business outcome.

BRAND INNOVATION AWARD

Recognizing the best implementation of technology and/or research in a marketing campaign.

Get notified about 2021

A few previous winners

BrandSmart

The BrandSmart Awards is the premier industry recognition of brand marketing. This celebration is presented by American Marketing Association Chicago (AMA Chicago), recognizing the brand marketing industry’s most inspiring work.

The 2021 awards will be held during AMA Chicago’s BrandSmart 2021 conference.

BrandSmart Conference Info

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