Honoring brand marketing

The Awards

Recognizing the very best of brand marketing from around the globe.

From Dubai to Des Moines and from Los Angeles to London, brand and agency marketers worldwide are encouraged to enter their best campaigns demonstrating brand innovation, customer engagement and advocacy, and overall integrated marketing excellence. A single campaign may be submitted into multiple categories.

Awards will be presented at the BrandSmart 2022 conference. Winners need not be present.

Download application guidelines
Beauty and measurement

The Golden Ratio

The BrandSmart Awards were inspired by the Golden Ratio and were created to celebrate the powerful relationship between beauty and measurement – the marriage of creativity and results.

Often found in nature, art and architecture, the Golden Ratio epitomizes the beauty of the integration of art and science – and recognizes those whose efforts exemplify this practice.

Complete requirements

Read our entry guidelines to learn about the 2022 BrandSmart Awards categories, eligibility requirements, submission guidelines, judging, and related logistics. Submit your best brand marketing campaigns from 2021 online at BrandSmartAwards.org before March 10, 2022.

View Guidelines

Congratulations to the 2021 BrandSmart Awards Winners!

The 2021 BrandSmart Awards were held virtually on April 28 at AMA Chicago’s BrandSmart conference. View all of the winners below.

Inspired by the Golden Ratio, the awards celebrate the powerful relationship between beauty and measurement – the marriage of creativity and results.

View the entire ceremony below. View each of the campaigns here.

View all the winning campaigns

Award Categories

BRAND INTRODUCTION AWARD

Recognizing the best marketing campaign to introduce a new product or service.

BRAND MOMENTUM AWARD

Recognizing the best marketing campaign for an existing product or service.

BRAND ENGAGEMENT AWARD

Recognizing the best customer engagement campaign.

INTEGRATED MARKETING AWARD

Recognizing the best integration of offline and online brand marketing to achieve a business outcome.

View the guidelines

Award Categories

BRAND ADVOCACY AWARD

Recognizing the best brand advocacy marketing campaign to achieve a business outcome.

CAUSE MARKETING AWARD

Recognizing the best marketing campaign to support and promote a cause or a proactive community service.

INFLUENCER MARKETING AWARD

Recognizing the most effective, creative use of an influencer marketing campaign to achieve a business outcome.

BRAND INNOVATION AWARD

Recognizing the best implementation of technology and/or research in a marketing campaign.

View the guidelines

Submissions

Overview

Submissions will open in December 2021. Please fill out the online form completely. Supporting documentation, such as images or videos, are mandatory and help strengthen your submission.

Please review the 2022 BrandSmart Awards Terms & Conditions in the appendix of these Entry Guidelines to create a comprehensive submission package.

Awards will be presented at the BrandSmart conference in 2022.

Deadlines

Early Bird – January 31, 2022 – $400 US

On-Time – February 28, 2022 – $500 US

Extended – March 10, 2022 – $600 US

Awards Judges

The BrandSmart Awards judges panel features CMOs and marketing experts from around the globe.

View our 2021 panel of judges, with 2022 to come.

View Complete Details

Download the entry packet, including more details on the award categories, eligibility, judging guidelines and complete terms and conditions.

Create an account and apply here.

2020 Awards

The 2020 awards were held on July 1, 2020 as part of AMA Chicago’s BrandSmart conference.

View the 2020 winners

A few other previous winners

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