Congratulations, winners!
The 2022 BrandSmart Awards were held on April 27 at Navy Pier. View the ceremony below, and scroll to see each of the winning campaigns.
Inclusive Marketing
BrandSmart Awards are the first marketing industry awards program to add Inclusive Marketing as a judging criterion in every awards category. Most of this year’s winning entries clearly demonstrated inclusivity, but there’s always room for improvement. To help marketers elevate their game, AMA Chicago will be publishing a series of thought leadership pieces and hosting virtual events designed to help marketers better understand how they can make their own marketing more inclusive.
Grand Champion Award
Foxit Software
“Best Kept Secret”
with Springbox, a Prophet Company
Recognizing the campaigns the judges found to be the most outstanding entries from among all of the individual category winners.
Brand Innovation Award
Wisconsin Cheese
“Cheesin’ Around at #SXSWisconsin”
with We Must Be Bold
Recognizing the best implementation of technology and/or research in a marketing campaign.
Brand Introduction Award
Foxit Software
“Best Kept Secret”
with Springbox, a Prophet Company
Recognizing the best marketing campaign to introduce a new product or service.
Brand Engagement Award
Treasure Cave Cheese
“Cheesy Chili Cook-Off”
with Hangar12
Recognizing the best customer engagement campaign.
Cause Marketing Award
National Association of REALTORS®
“Good Neighbor News ”
with HAVAS Chicago + HAVAS Media Boston
Recognizing the best marketing campaign to support and promote a cause or a proactive community service.
Integrated Marketing Award
Wisconsin Cheese
“The More The Merrier”
with Schafer Condon Carter and S/B Strategic Marketing
Recognizing the best integration of offline and online brand marketing to achieve a business outcome.
Brand Momentum Award
National Association of REALTORS®
“That’s Who We R”
with HAVAS Chicago + HAVAS Media Boston
Recognizing the best marketing campaign for an existing product or service.
The Awards
Recognizing the very best of brand marketing from around the globe.
From Dubai to Des Moines and from Los Angeles to London, brand and agency marketers worldwide are encouraged to enter their best campaigns demonstrating brand innovation, customer engagement and advocacy, and overall integrated marketing excellence. A single campaign may be submitted into multiple categories.
2023 awards will be presented at AMA Chicago’s BrandSmart conference. Winners need not be present.
The Golden Ratio
The BrandSmart Awards were inspired by the Golden Ratio and were created to celebrate the powerful relationship between beauty and measurement – the marriage of creativity and results.
Often found in nature, art and architecture, the Golden Ratio epitomizes the beauty of the integration of art and science – and recognizes those whose efforts exemplify this practice.
Award Categories
BRAND INTRODUCTION AWARD
Recognizing the best marketing campaign to introduce a new product or service.
BRAND MOMENTUM AWARD
Recognizing the best marketing campaign for an existing product or service.
BRAND ENGAGEMENT AWARD
Recognizing the best customer engagement campaign.
INTEGRATED MARKETING AWARD
Recognizing the best integration of offline and online brand marketing to achieve a business outcome.
Award Categories
BRAND ADVOCACY AWARD
Recognizing the best brand advocacy marketing campaign to achieve a business outcome.
CAUSE MARKETING AWARD
Recognizing the best marketing campaign to support and promote a cause or a proactive community service.
INFLUENCER MARKETING AWARD
Recognizing the most effective, creative use of an influencer marketing campaign to achieve a business outcome.
BRAND INNOVATION AWARD
Recognizing the best implementation of technology and/or research in a marketing campaign.
A few previous winners
BrandSmart
The BrandSmart Awards is the premier industry recognition of brand marketing. This celebration is presented by American Marketing Association Chicago (AMA Chicago), recognizing the brand marketing industry’s most inspiring work.