BrandSmart 2021

Two half-days and one full-on brand experience conference

Wednesday, April 28 • 1-5 p.m. CT
Thursday, April 29 • 9 a.m-1 p.m. CT

Wednesday, 28 April - Thursday, 29 April 2021 Virtual Experience

That’s a wrap.

BrandSmart 2021 was a virtual event April 28 and 29, 2021.

Paid registrants can view recordings of the live sessions right now in our platform, Whova. Edited presentations, speaker handouts and more will be available in a few weeks. Registrants will be notified via email when these materials are available.

It’s time for a smart shift.

Despite the challenges, the future is bright. In this make-or-break moment, inspiration, insight and smart strategy will catapult us to success. BrandSmart is here to help. As the longest-running brand marketing conference in the country (now in its 19th year), BrandSmart brings together noteworthy speakers and future-forward brand marketers—a who’s who of decision-makers and influencers—to share proven tools, smart ideas and inspiring stories.

Powered by Whova, attendees will get the full virtual conference experience—with many concurrent sessions and keynotes; the opportunity to visit the “booths” of numerous leading marketing solutions providers; and virtual networking tools to foster valuable connections. To allow attendees greater flexibility, this event will take place in two half-day increments on April 28 and 29.

Registration closed at 11:30 a.m. on Wednesday, April 28. 

View the 2021 Agenda

Featured Speakers

  • Ira Rubenstein

    Chief Digital and Marketing Officer, PBS

  • Alison Gutterman

    CEO, Jelmar (CLR and Tarn-X)

  • Michael Fassnacht

    CMO, City of Chicago

  • Tastes of Chicago Panel

Sneak Peek: Keynote Presentations

BrandSmart Awards

Congratulations to the 2021 BrandSmart Award winners! See the full awards presentation below, and view all of the winning campaigns here.

Interested in applying for 2022? Signup here to be notified when the guidelines are available in winter 2021.

View all the winning campaigns


Registration is closed for BrandSmart 2021.

Our calendar is always full of the programs and networking events marketers need to build their careers. Join us at an upcoming event, or learn more about becoming a member of AMA Chicago.

View all events

What to Expect

  • A combination of live streamed main stage speakers, breakout sessions and moderated discussion rooms
  • Smart speakers leading virtual sessions
  • Panel discussions led by industry experts
  • A mix of how-tos, successful strategies and what’s next
  • Online networking opportunities
  • BrandSmart Awards presentation and more
View the 2021 Agenda

Who Should Attend

BrandSmart offers insights, education and networking for marketers of every level:

  • Chief executive officers
  • Chief marketing officers and directors
  • Brand leaders
  • Agency and creative leaders
  • Entrepreneurs

Sponsor BrandSmart

BrandSmart sponsorships get you in front of industry speakers, marketing decision-makers and future-forward brand associates looking to share proven tools, strategies and stories.


Platinum Sponsors


Gold & Silver Sponsors

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