Agenda & Speakers

5:30Registration & Speed Networking

Registration Opens and Speed Networking begins with fellow marketers, recruiters, coaches and HR professionals.


Opening Remarks and an introduction of our speakers by AMA Chicago


5 Unwritten Rules of Leading a Career You Love

Terry McDougall will share five rules from her upcoming book that most people are never taught about getting the most out of a career. Whether you’re in career transition, looking to advance, or just want to feel more empowered in your current role, these tips will lead you to more career success and happiness.

Download Terry’s presentation.

Terry B. McDougall Executive & Leadership Coach

How to Create a Highly Relevant Employment Brand

Mark Shevitz will discuss the hallmarks of building effective and relevant employment brands. Drawing from his experience creating strong employment brands for Chipotle, Aflac, Allstate, OfficeMax and other industry leaders, Mark will provide a roadmap and checklist of the key inputs into employment brand development and how to balance how your company is perceived now by current and prospective employees and what you need to do in order to attract and retain top talent.

Download Mark’s presentation.

Mark Shevitz Executive Vice President, Brand Strategy at CBD Marketing

7:00Speed Coaching

Speed Coaching begins with attendees getting access to experts in career planning, development, recruitment and coaching through intimate, personalized discussions at each table.

8:30Closing Time

The event closes and attendees leave inspired and excited about the possibilities in their careers.


  • Terry B. McDougall

    Executive & Leadership Coach

    Terry B. McDougall is an Executive & Leadership Coach who helps overachieving marketers become happier and more effective at work. Prior to starting her coaching practice Terry was a marketing leader for 21 years at BMO Harris Bank and Wells Fargo. She is the author of an upcoming book titled “Winning the Game of Work: The Unwritten Rules to Achieving Career Success & Happiness.” Terry has a BA in Economics from the College of William & Mary and an MBA from the University of Maryland. She resides in suburban Chicago.

  • Mark Shevitz

    Executive Vice President, Brand Strategy, CBD Marketing

    Mark Shevitz is Executive Vice President, Brand Strategy, at CBD Marketing. His presentations draw upon his experience completing employment branding assignments for Aflac, OfficeMax, Pfizer, Allstate, Chipotle Mexican Grill, Adventist Health Systems, Sears and dozens of other companies. Mark leverages strategic brand communications disciplines to create impactful messaging to recruit and retain top talent across a variety of skill sets. Mark helped found Career Builder’s employment branding practice in 2008 and he and CBD Marketing continue to partner with the company on employment branding projects.