BrandSmart 2022

Pricing: $195 for AMA Chicago Members | $495 for guests, including 1-year AMA Chicago membership | $250 each for groups of 3+

Tickets to only attend the BrandSmart Awards presentation are $25.

Wednesday, 27 April 2022 8:30 am - 4:30 pm Navy Pier | AON Grand Ballroom
BrandSmart | 20th Anniversary

Brand Evolution…or Revolution?

In an era when change is a permanent condition, brands can provide a safe harbor and be anchors of trust for consumers and companies. Successful brands are able to cope with unforeseen challenges and seize opportunities for transformation, while maintaining core values and credibility.


BrandSmart 2022 will deliver a showcase of 15+ brand marketing innovators, thought leaders, disruptors, and transformers discussing some of the hottest topics facing brands today:

  • How brands can make smart moves into the metaverse
  • Reimagining a more inclusive brand purpose
  • Connecting advocates with prospects to deliver brand trust
View the Agenda

Industry leaders from global brands – Twitter, Kimberly-Clark, Google, CDW, Kellogg’s, Chicago Public Media and Morningstar – will share their insights and favorite tools to help brand marketers master the unprecedented opportunities and challenges of today’s fast-changing environment and to manage the balance between preserving and adjusting a brand within a process of uncertain change.

Update March 28, 2022

Mask & Vaccine Policy

The City of Chicago has aligned with the State of Illinois in removing mask and vaccine requirements for certain public spaces. The BrandSmart venue, Navy Pier, has aligned with the City and State by lifting the vaccination and face mask requirement. Guests are no longer required to show proof of vaccination.

To that end, vaccination is not required to attend BrandSmart 2022. Masks are optional.

Featured Speakers

BrandSmart Awards

Presented at the BrandSmart conference each year, the BrandSmart Awards recognize the very best of brand marketing from around the globe.

The BrandSmart Awards were inspired by the Golden Ratio and were created to celebrate the powerful relationship between beauty and measurement – the marriage of creativity and results.

Often found in nature, art and architecture, the Golden Ratio epitomizes the beauty of the integration of art and science – and recognizes those whose efforts exemplify this practice.

Learn more

What to Expect

  • A full day of TED Talk-style presentations from experts and thought-leaders on the mainstage
  • A mix of how-tos, successful strategies and what’s next
  • Networking opportunities
  • BrandSmart Awards presentation
  • Post-event happy hour
View the Agenda

Who Should Attend

BrandSmart offers insights, education and networking for marketers of every level:

  • Chief executive officers
  • Chief marketing officers and directors
  • Brand leaders
  • Agency and creative leaders
  • Entrepreneurs

BrandSmart attendees can earn 5 CEUs for Professional Certified Marketer (PCM) designation.


  • $195 for AMA Chicago members
  • $495 for guests, including 1 year of AMA Chicago membership (a $149 value). That’s a year of free workshops, networking events and other high-level professional programming.
  • $250 for groups of 3+

Tickets are $25 to only attend the BrandSmart Awards presentation from 3:45 to 4:30 p.m. and the post-event happy hour, sponsored by Sprinklr.

Sponsor BrandSmart

BrandSmart sponsorships get you in front of industry speakers, marketing decision-makers and future-forward brand associates looking to share proven tools, strategies and stories.


Platinum Sponsors

Silver Sponsors

Event Cancellation and Refund Policy
Key Dates
  • Registrants cancelling before February 28 are fully refundable.
  • Registrants cancelling between March 1 and March 25 are refundable but subject to a $50 administrative fee.
  • Registrants cancelling after March 25 will not receive a refund. The refund and cancellation policy will not be waived. Registration fees may be transferred to another individual, subject to pricing changes based on AMA Chicago membership status.
  • In the event the conference must be cancelled due to unforeseen circumstances, BrandSmart will refund the cost of registration.

Contact with any questions.

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