Creativity & Science: Achieving the ultimate balance at the highest levels
In a highly-automated, analytics- and AI-driven world, marketers must find a way to balance the increasingly complex science side of the business with ever-essential creativity.
AMA Chicago invites you to an exclusive evening of insights, tactics and lessons learned from top CMOs from across Chicago. Moderated by author Nancie McDonnell Ruder, a panel will have a lively and insightful conversation on the imperative skills that today’s high-performing marketers need to hone and build.
You’ll participate in a hands-on assessment to pinpoint where your mindset and skillset fall on the Art & Science continuum. Throughout the evening, you’ll learn how to find the right balance of art and science in your career and on your teams to drive innovation, performance and achievement, today.