Signature Speaker Series

Community as a Marketing Strategy

Thursday, 23 February 2023 5:30 pm - 8:00 pm

How to get started, pitfalls to avoid, and why now

Community building is a marketing tool that is best served before, during, and after a customer transaction. The best brands in the world are building long-term, meaningful relationships with and between customers. During this conversation, we’ll sit down with experts to hear the secret sauce behind how to build, manage, and retain a community.

  • Why all brands should consider building a community
  • How a community differs from a customer audience
  • Community building strategies and trends


MODERATOR: Argelia Martinez

PANELIST: Latané Conant

PANELIST: Jeff Osuji

PANELIST: Shana Sumers

Havas Chicago
36 E Grand Ave
Chicago, IL 60611

AMA Chicago members: free
Guests: $20
Members of another AMA chapter: free
Full-time students: free

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