Connex | January 12, 2022
Wednesday, 12 January 2022 6:00 pm - 7:30 pm
Stay connected through Connex! We’re bringing together colleagues, friends, entrepreneurs and creative professionals. Connect with fellow marketers to talk over hot marketing topics in small groups.
This event is FREE for AMA Chicago members and $20 for guests. Join AMA Chicago for just $149 to attend this and every monthly event for FREE – a $300 value!
Update: as of December 21, this event will be virtual, via Zoom.
Round Robin Discussion Groups
The event features small group breakouts hosted by topic experts. Every 20 minutes, we’ll rotate breakout groups to hear from a new expert and meet new peers. By the end of the event, you’ll have been in a Zoom room led by each of the three experts.
Topic 1: Setting Strategic Marketing Goals
Jacquelyn Lalley | Partner at Yodelpop, Inc.
Jackie Lalley is Co-founder / Partner at Yodelpop, a digital marketing and branding agency that partners with nonprofits to increase their reach and revenue. Prior to co-founding Yodelpop, she worked for many years as director of communications for a national nonprofit in strengthening families and preventing child abuse, and then as a communications consultant. She has helped dozens of valuable organizations create positive social change with their marketing. Jackie has served on the board of directors of the Nonprofit Center of Milwaukee and Woodland Pattern Book Center. She is a former contributing writer for The Onion and is an upright bass player and singer/songwriter in the old time band Pay the Devil. She has an MFA in writing (poetry) and a BA from Mount Holyoke College. Jackie is an avid Iyengar yoga practitioner and lives in Milwaukee with her husband, their two daughters, and their very large German shepherd–Lab mix.
Topic 2: How to be the CMO of Your Career
Michelle Robin | President of Brand Your Career
Self-proclaimed job search geek Michelle Robin takes the often frustrating and miserable task of job search and makes it more enjoyable, perhaps even fun, for her clients. An award-winning dual-certified resume writer and founder of Brand Your Career, Michelle helps marketing leaders transform their job search strategies and materials so they can wow potential employers and land their dream job.
Topic 3: Tackle your 2022 Marketing Challenges
Chris McGuire | Director of Client Growth & Engagement at McGuffin
For two decades, Chris has been helping financial powerhouses like Visa, U.S. Bank, Capital One and TD Bank discover ways to motivate consumers to act. His experience has involved working for industry leaders like MRi, The Ignition Network, Leo Burnett, DraftFCB, and PromoGroup. Before joining McGuffin, he launched promotion agency Slant Marketing and grew it to 25 people. An expert in marketing and promotions, Chris has often been quoted in trade publications and has been a featured guest on podcasts offering insights into how technologies impact consumer interactions with brands. He has served on the ANA Promotion Committee as well as participated as a speaker at the ANA Law Conference. He currently serves as secretary of the local school council at Newberry Math and Science Academy. During his free time, you’ll find Chris cycling the lakefront, attending events around the city and hanging with his lovely wife and two adorable daughters.