Connex – November 9, 2022
Stay connected through Connex! The second Wednesday of every other month, this networking event brings together marketers from every industry to network over hot marketing topics in small groups.
Topic 1: Seeing Your Customers More Clearly
Have you ever wished you could see into the future before you made important decisions regarding your company and its direction? With smart surveys and an engaged community, you can do just that. Whether you hire a market research company or you choose to do it in house, asking a few key questions to the right group of people can give you the information you need to make those big decisions with confidence. In this session, we’ll discuss ways in which we currently engage with our customers, and potential customers, and how we can make those interactions more meaningful.
Speaker: Christine Welcher
Topic 2: GA4
Does the recent news of Google’s Universal Analytics retiring in 2023 have your head spinning with questions? Have no fear, you’re not the only one. Be Found Online’s Director of SEO & Analytics, Rachel Loutos, is here to help you understand the timeline of UA to GA4, what you need to consider, and what the fundamental differences in the platform will be. As GA4 continues to evolve ahead of UA’s sunset, it’s time to get a head start on the inevitable changes next year.
Speaker: Rachel Loutos
Topic 3: Marketing Team of One
Are you a solo marketer at your organization? Or are you managing marketing single-handedly for your business? As a solo marketer for 20+ years, Lidia Varesco Racoma of Lidia Varesco Design will help you feel less alone. Nov 9, this table will discuss the unique challenges of being a marketing team of one (or very small team) and brainstorm ways to make the most of resources you have. Come prepared to share and discuss your favorite tools and solutions.
Speaker: Lidia Varesco Racoma
656 W Randolph St Ste 4E
Chicago, IL 60661
AMA Chicago members: free
Members of another AMA chapter: free
Full-time students: free