Creating a Marketing Plan-On-a-Page
Prioritize marketing activities by focusing on your goals and key target audiences – and making the most of your budgets
Marketers in small and mid-sized organizations face unique challenges. This program meets these time-starved, curious, and quick-to-learn marketers where they are. Through a guided afternoon, marketers will learn how to build a marketing plan that is goal focused and measurable, leaving with a pragmatic and shareable marketing plan-on-a-page that is immediately doable with their people and budget resources.
You’ll leave with a simple, shareable, strategic go-to-market plan that:
- Helps you gain stakeholder alignment
- Prioritizes your marketing activities
- Helps you allocate your marketing budget
- 1:00 – Introduction to the Marketing Plan-on-a-Page Framework
- 1:30 – Framework Application: Marketing Goals; Strategic Initiatives; Tactics; KPIs
- 3:30 – Panel Discussion: How to sell your plan internally and get an approved budget
- 4:00 – Event closes
As Senior VP of Creative at StudioNorth (B2B brand and marketing agency), Shannon leads a high-performing team of content creators and develops brand strategies and full-funnel marketing campaigns for her clients. With more than 20 years of creative marketing experience, she has worked with Fortune 500 brands, B2B, B2C, and nationally recognized non-profit organizations. Shannon understands the power of bringing a brand’s heart and soul into their marketing communications and believes it’s the only way to truly connect with an audience.
Shannon is a Past President of AMA Chicago, and she led her chapter in receiving the Silver Chapter of the Year award in FY 2021-22.
111 N. Canal
Chicago, IL 60606
AMA Chicago members: free
Members of another AMA chapter: free
Full-time students: free