Workshop Series

How Brands Can Conquer Data Governance with AI on the Rise

Tuesday, 19 March 2024 12:00 pm - 1:00 pm

Marketers are rightly excited about the potential of AI to be transformative, both in how we operate as well as how we engage with customers and consumers – but this new terrain can also be a minefield.

Join us to consider what responsible AI means in practice and how using AI the right way can add value and credibility to your brand. As part of the session, John will walk you through existing and forthcoming AI regulations to set you firmly on the path to success. 

NOTE: This workshop is virtual and will be recorded.

Key takeaways:

1.      Understand what responsible AI means to marketers. 

2.      Appreciate how using responsible AI builds better brands. 

3.      Navigate a clear path through a constantly changing regulatory landscape.


12:00PM Introductions

12:05PM Featured Presentation Begins

12:45PM Q& A

12:57PM Wrap-up

Our Speaker

John Lloyd




This is an online event via Zoom. Meeting details will be emailed to attendees 2 days, 2 hours, and 10 minutes before the event.


  • AMA Chicago members: free
  • Guests: $20
  • Members of another AMA chapter: free
  • Full-time students: free

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