How to Audit Your Content Using GA4

A Data-Driven Approach to SEO and Lead Generation

Do you know which specific URLs make up your top 10%? What content hooks your audience? Which specific sources of traffic perform the best?

This session covers the reports and analysis you can use to start getting better results from digital, discover which adjustments have the greatest impact on traffic and conversions …without an expensive website redesign.

In one hour, you’ll learn to use GA4 to:

• Find the articles and pages get the best results from search
• Learn to track the ROI from video at the page-level
• Check the performance of your links and calls to action
• Discover which actions will drive the greatest impact for traffic and conversions

Our Speaker

Andy Crestodina

Co-Founder and CMO of Orbit Media

Andy Crestodina is a top-rated speaker and keynote presenter at national conferences. He’s the author of Content Chemistry: The Illustrated Guide to Content Marketing. His practical approach to teaching and training uses simple explanations to demystify tough content marketing, SEO, social media and analytics topics.