Workshop Series

Rizz It Up for GenZ: Email Marketing to a New Generation

Tuesday, 13 August 2024 12:00 pm - 1:00 pm

In today’s digital marketing landscape, it’s imperative to recognize the unique ways in which different generations—Baby Boomers, Gen X, Millennials and Gen Z—engage with messaging (email, SMS, push) content. We’ll take a deep dive into these dynamics and how marketers can use data-driven strategies to effectively tailor their messaging to Gen Z. This presentation will explore actionable insights into crafting email content that resonates across generational lines, fostering enhanced engagement and conversion.

Key Takeaways:

  1. Email Engagement for Gen Z: An overview of how frequently Gen Z checks their email and what content they prefer.
  2. Gen Z Subject Line Strategy: Techniques for developing subject lines that appeal to the unique preferences for the youngest generation of consumers.
  3. Optimizing for Gen Z Engagement: Tips for leveraging insights into the TikTok / Snap generation  preferences to boost email open rates and conversions.


12:00PM Welcome & Announcements

12:05PM Workshop Begins

12:45PM Q& A

12:57PM Wrap-up

Our Speaker

R. J. Taylor

This is an online event via Zoom. Meeting log-in will be emailed to attendees 2 days, 2 hours, and 10 minutes before the event.


  • AMA Chicago members: free
  • Guests: $20
  • Members of another AMA chapter: free
  • Full-time students: free

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