SIG Open House for All Special Interest Groups — AMA Chicago members only

Join us for this first-of-a-kind dynamic and collaborative virtual event in October, when all 8 of our Special Interest Groups (SIGs) come together to explore a single topic from multiple angles. Each SIG will meet in its own Zoom room for 30 minutes to dive deep into the discussion. Afterward, we’ll reconvene to share insights and perspectives, creating a rich, multi-faceted understanding of the topic. This is a unique opportunity to connect with peers in your field, gain diverse insights and contribute your voice to the conversation. AMA Chicago members register now for free and be part of this engaging experience.

Our topic for all 8 SIGs will be: The Future of the Marketing Workforce: Fostering Creativity and Innovation, Talent Development and Management. We will explore the skills and attributes needed for success in 2025 and beyond.

If you are not currently a member of a SIG, no matter—join the conversation!

Our 8 Special Interest Groups are:

1. Arts & Entertainment Marketing
2. Brand
3. Book Club
4. Direct Response Marketing
5. Marketing Team of One
6. Nonprofit
7. Research & Insights
8. SEO

AGENDA

12:00 p.m. Topic Introduction by Joe Grigsby, Global Client & AI Lead at VML

12:15 p.m. Break into a topic discussion in any of the 8 SIG Zoom rooms of your choice

12:45 p.m. All reconvene in the main Zoom and each SIG offers a concise summary of their discussion

1:00 p.m. Concluded

Our Topic Expert

Joe Grigsby

Global Client & AI Lead, VML

Joe brings 25 years of experience in digital advertising at the intersection of brand and performance marketing. He has a successful track record of collaborating with brands and partners to deliver breakthrough programs and strong business outcomes for clients such as PepsiCo, Colgate-Palmolive, MillerCoors, Bridgestone and more.