SIG: Popup – LinkedHero Workshop with AssociaDirect

A phone booth is too small for everyone, but if you join us for this workshop you will exit with some superpowers of your own.

Tailored for B2B sales and marketing professionals, the team at AssociaDirect will open the playbook for using LinkedIn to drive engagement, build trust, grow authority leadership, and spark conversations that lead to appointments and sales.

Imagine knocking on 100 qualified prospect doors and introducing yourself and your company every single day before you finish that first double frappuccino mocha whatever whatever.

While most mortal sales professionals max out at two strong follow-ups, you’ll discover a simple process for overachieving to 5 follow-ups with new connections. We’re not math majors here, but safe to say that’s like seven and a half times more than your less ripped up LinkedCivilians.

Hidden deep underground inside a vault that’s inside the LinkedHERO secret lair (you can never be too safe), rests the AssociaDirect blueprints, detailing the specific formula that transforms civilian sales rep into LinkedHEROs. Assuming Steve and Michael can figure out the combination to the safe, which Steve lost on a trip to Bahamas while petting a dolphin, you will walk away with everything you need to take on the sales world.

Sponsored By

Here’s what you’ll uncover:

• How to clearly identify qualified prospects who are active on LinkedIn
• How to use existing lead lists to spark conversations on LinkedIn
• Simple methods for making introductions (connection requests) with up to 100 prospects every day
• How to stay organized using simple spreadsheets and LinkedIn Tags and Lists
• Why LinkedIn is a DANGEROUS place to prospect and how to avoid common mistakes
• Methods for crafting copy that can make or break any campaign
• How to become a thought leader and leverage your efforts for long term benefits
• We recommend not telling your boss and simply taking credit for your newfound ability to defeat even the most evil of sales quotas.

Agenda

Light supper will be served

Our Speaker

Steve Gumm, VP of Marketing, AssociaDirect

Steve Gumm has spent the past two decades opening seemingly impossible doors, turning ferocious gate-keepers into fans and friends, learning, teaching and implementing marketing and content strategies that help good people reach their potential. He shows off when writing bios in third person by mentioning how he’s built seven figure businesses from scratch and created marketing outreach that resulted in direct work from Fortune 100 brands, celebrities like Wyclef Jean and a direct phone call from Jeff Probst at the height of Survivor, looking for Steve’s help. He’s played a big role in helping companies break the shackles of ordinary, boring, marketing and spark conversations with entertaining, smart and helpful communications. Steve is now making an impact by serving associations and member based organization as a part of AssociaDirect, an Association agency out of Burr Ridge IL. Steve finds these bios to be a bit awkward.

Speed Networking

From 5:30 to 6:00, you’re invited to speed network with fellow attendees and AMA Chicago board members. We’ll form two lines and shift every few minutes, so you can connect with everyone quickly and easily – no awkward introductions required. As soon as you’re checked in at registration, you can jump in line for as long as you’d like. Just bring your charm and plenty of your business cards!