Workshop Series

Social Listening

Thursday, 22 June 2023 12:00 pm - 1:00 pm

The key to unlocking business success in the digital age

Smart marketers know you have to go beyond traditional market research methods. Today, the power of social listening combined with cutting-edge technologies like ChatGPT can revolutionize your marketing efforts and propel your business ahead of the competition. Randy Hlavac will show you how social listening has been impacted by three technologies and what you can do to gain better insights into online conversations and customer sentiments.

You will learn:

  • The importance of active listening in the digital era
  • How to leverage social listening for a competitive advantage
  • What role technology plays in amplifying social listening efforts
Register

Randy Hlavac

Digital and Social Media Marketing at Northwestern University & CEO of Marketing Synergy Inc

Randy Hlavac is an expert in social marketing and how to use advanced AI systems to improve business strategies and tactics and create high-impact content and marketing programs. Randy teaches Digital, Social, and Mobile Marketing Strategies, Content Strategies, and Social Commerce at Northwestern University. In addition, he has created one of the largest online courses at Coursera in Social Media Marketing and is introducing a new online course in Accelerated Marketing using ChatGPT. Randy is also the CEO of Marketing Synergy, Inc. Founded in 1990, Marketing Synergy helps companies develop their digital strategies, build customer relationship management databases & incorporate AI technologies into their marketing operations.
Register

This is an online event via Zoom. Meeting details will be emailed to attendees 2 days, 2 hours and 10 minutes before the event.

REGISTRATION FEES
AMA Chicago members: free
Guests: $20
Members of another AMA chapter: free
Full-time students: free

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