Walgreens

Providing safety and convenience for customers and patients during COVID-19

A recording of this event is available for purchase.

As an essential provider, pharmacy and national brand, Walgreens has pivoted more than most during the pandemic.

Laurie Blair, Senior Director of Brand & Retail Marketing at Walgreens, will share how they harnessed their brand, pivoted campaigns and messaging to better serve customers, and helped consumers feel safe during this health crisis. She’ll share the ways Walgreens:

• Responded to consumer demand for safe and secure ways to shop by accelerating rollout and promotion of drive-thru shopping, curbside pick-up and same-day delivery options
• Adjusted the signature Red Nose Day fundraising campaign to be digitally-led as a way to support customer health and safety
• Continually adjusts to consumer habits affected by the pandemic for summer and back-to-school campaigns

Sponsored By

7:00 – 8:00 p.m. Presentation
8:00 – 8:30 p.m. Q&A

Laurie Blair

Senior Director, Brand & Retail Marketing at Walgreens

Laurie has over 15 years of experience in marketing and advertising. She currently leads brand marketing at Walgreen Co., where she is responsible for developing and evolving the Walgreens brand vision, overall brand positioning, omni-channel media and creative strategy, and future consumer offering. She has been at Walgreens for over 8 years in various marketing and merchandising roles. Prior to Walgreens, she held multiple positions at global advertising agencies, including DDB Chicago. Laurie was recognized as a ‘Brand Innovator 40 under 40’ in 2017, and an Adweek ‘Rising Brand Star’ in 2018. Laurie holds a Bachelors of Business Administration from the University of Michigan Ross School of Business.