Workshop Series

Your Roadmap to Success from the all-new Clear and Complete Guide to Account-Based Experience

Thursday, 09 September 2021 12:00 pm - 1:00 pm

As cofounder of Marketo and Engagio, Jon Miller predicted marketing automation and account-based marketing’s rise — and now he’s setting out a roadmap for what’s next, including blending account-based marketing (ABM) and customer experience (CX) to create a new model called Account-Based Experience (ABX).

In this session, he’ll share practical, proven techniques from his book the “Clear and Complete Guide to Account-Based Experience”, and focus on how companies can improve pipeline, growth, and satisfaction by evolving their go-to-market to align with the buyer experience at every stage of the journey.

Key takeways:
You will learn how to:

  1. Implement account-based best practices from a leading expert;
  2. Use data and insights to orchestrate relevant, trusted Marketing and Sales actions throughout the B2B customer lifecycle; and
  3. Practical takeaways to take the concepts of ABX and really drive it home successfully at your organization.

This event is FREE for AMA Chicago members and $20 for guests. Join AMA Chicago for just $149 to attend this and every monthly event for FREE – a $300 value!

Jon Miller

This is a virtual event. Zoom meeting details will be emailed to registrants 48 hours, 2 hours, and 10 minutes before the event.

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