Workshop Series

Your Roadmap to Success from the all-new Clear and Complete Guide to Account-Based Experience

Thursday, 09 September 2021 12:00 pm - 1:00 pm

As cofounder of Marketo and Engagio, Jon Miller predicted marketing automation and account-based marketing’s rise — and now he’s setting out a roadmap for what’s next, including blending account-based marketing (ABM) and customer experience (CX) to create a new model called Account-Based Experience (ABX).

In this session, he’ll share practical, proven techniques from his book the “Clear and Complete Guide to Account-Based Experience”, and focus on how companies can improve pipeline, growth, and satisfaction by evolving their go-to-market to align with the buyer experience at every stage of the journey.

Key takeways:
You will learn how to:

  1. Implement account-based best practices from a leading expert;
  2. Use data and insights to orchestrate relevant, trusted Marketing and Sales actions throughout the B2B customer lifecycle; and
  3. Practical takeaways to take the concepts of ABX and really drive it home successfully at your organization.

This event is FREE for AMA Chicago members and $20 for guests. Join AMA Chicago for just $149 to attend this and every monthly event for FREE – a $300 value!

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Jon Miller

Chief Marketing and Product Officer, Demandbase

Jon Miller is the Chief Marketing and Product Officer of Demandbase. In his role, Miller is responsible for driving Demandbase’s account-based go-to-market and delivering on its mission of transforming how B2B companies market and sell. Miller has a long history of establishing and leading some of the most notable marketing technology companies. Most recently, Miller was the co-founder and CEO of Engagio, which was acquired by Demandbase in June 2020. Earlier, Miller co-founded and held the position of Chief Marketing Officer for Marketo (acquired by Adobe). He is a speaker and writer about marketing best practices and is the author of multiple marketing books including Demandbase’s Clear and Complete Guide to Account Based Experience (ABX) and Marketo’s Definitive Guide to Marketing Automation. He was named Most Influential Marketing CEO of the Year in the 2019 Corporate Excellence Awards, B2B Marketing named Jon one of the 10 Most Influential Tech Marketers in the world, and the CMO Institute named him a Top 10 CMO for companies under $250M. Jon holds a bachelor’s degree in physics from Harvard College and has an MBA from the Stanford Graduate School of Business.

This is a virtual event. Zoom meeting details will be emailed to registrants 48 hours, 2 hours, and 10 minutes before the event.

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