Karin A Ferenz


In today’s challenging marketplace, we at Customer Lifecycle help organizations do more with less. We are a global research consultancy working with B2B/B2C companies to plan and conduct research to accurately identify and measure requirements for customer acquisition, satisfaction and loyalty, share of wallet growth, and retention. With reach to about 3 million individuals in 160+ countries, we conduct strategic qualitative and quantitative research in multiple localized languages on a worldwide basis, specializing in advanced analytic techniques. We help companies avoid costly mistakes by focusing on thorough front-end planning, meticulous research execution, and action implementation at the back end.