Wednesday, September 27, 2018, Noon to 5:00 p.m.

Loyola University Chicago Quinlan School of Business, 16 E. Pearson St., Chicago

MarTech can be a cloudy subject. But this year, MarketingTech Smart is going to clear it up by breaking it down – into three key panel discussions. At the end of the day, you’ll walk away with a plan you can use every day.

Each of the unique panel conversations will focus on one facet of the customer experience:

  • Channel: Where is your customer searching?
  • Creative/Content: What content are you sharing with them?
  • Data & Analytic: What information do you know about them, and how can you optimize it?

Experts in each area will share their knowledge and provide insights into what’s now and what’s next, so you can walk away with the real information you need to build the plan that’s smartest for your organization and your customer.

Whether it’s getting a handle on the best channels to choose, leveraging data and analytics to get better insights, or figuring out what content works, MarketingTech Smart shares the tools, applications and upcoming innovations you need to know to get the business results you want.

Agenda and speakers are subject to change. Check back often for updates.

12:00 – 12:30 p.m.
Registration and Networking
12:30 – 12:40 p.m.
Welcome and Introductions

Bonnie Massa
President, AMA Chicago

Derek Bonney
Co-founder, Rogue Labs LLC

12:45 – 1:15 p.m.
Keynote Address
1:15 – 2:00 p.m.
Panel 1: Channel Strategy

Megan Birschbach
RVP, Sales Midwest and East, GlobalWide Media

Kevin Blazaitis
VP, Client Development, IZEA

Adara Bowen
​Brand Experience & Marketing Director, AMA

2:00 – 2:20 p.m.

Break
2:20 – 3:10 p.m.
Panel 2: Creative/Content Strategy

John Triplett
Senior Marketing Consultant, Vertical Measures

3:10 – 3:50 p.m.
Panel 3: Data & Analytic Strategy

Bryan Eldring
VP of Sales, Resonate

Jason Widup
VP of Marketing Operations, Tableau

Ben Zeidler
Co-founder, Nonfiction Research

3:50 – 4:25 p.m.
Closing Presentation

Chirag Kulkarni
CMO, Medly Pharmacy

4:25 – 4:30 p.m.
Final Thoughts

Derek Bonney
Co-founder, Rogue Labs LLC

4:30 – 5:30 p.m.
Reception and networking

Sponsor

AMA Chicago’s MarketingTech Smart sponsorship puts your company, products and services in direct, personal contact with corporate branding and marketing practitioners. In addition to 4.5 hours of direct access to 200 high-level marketers, you are assured maximum exposure through highly targeted e-mail, advertising, social media and website linkage that will reach over 9,000 Chicago marketers. Learn more about all sponsorship opportunities [PDF] or new directory sponsorships

Communications Sponsor

See what happened at MarketingTech Smart 2017.