Thursday, April 26, 2018, 7:30 a.m. to 5:30 p.m.

Blue Cross Blue Shield Tower, 300 E. Randolph St., Chicago

As the great equalizer, technology has given our competitors, entrepreneurs and consumers the tools and access to disrupt the brand narrative. How do we stay a step ahead?

CEOs, CMOs, brand leaders and creative and media strategists must leverage emerging tech – innovation, blockchain, AI and more – alongside the foundational branding tools of storytelling, experiences and messaging.

Register now for Brand Smart to see how future-focused brands are shaping the modern branding playbook. Futurists, researchers, branding leaders and agency experts will share how they take advantage of new technologies and methodologies to become brand leaders, head off disruptors and redefine marketing.

View the event press release or download it as a PDF


Featured panelists include:

Susan Etlinger
Industry Analyst
Altimeter Group

Erich Joachimsthaler, PhD
Founder and CEO

Key Takeaways

At Brand Smart, marketers at every stage of their career will discover new ways to build, enhance and energize their brands against the challenges of disruption. Conference attendees will:

  • Find out how emerging technologies, including AI and blockchain, are shaping the future of branding
  • Get a coveted view into the modern branding playbook of marketing experts and future-focused brands
  • Re-think your marketing strategies such as segmentation and design thinking to better compete in today’s new marketing landscape
  • Be in the room with all of Chicagoland’s leading marketers for a one-day, deep-dive into brand experience success stories

Who should attend

Brand Smart offers insights, education and networking for marketers of every level:

  • Chief executive officers
  • Chief marketing officers and directors
  • Brand leaders
  • Agency and creative leaders
  • Entrepreneurs


Brand Smart is one of the largest branding conferences in the Midwest. Held each spring, the day-long event features experts from across industries, opportunities for networking and more. Brand Smart draws from hundreds of branding executives, agency leaders and other marketing professionals from the U.S. Be a part of this important event to stay current with what the future looks like for your clients and prospects. Learn more [PDF]

Platinum Sponsors

Gold Sponsors


Exhibitor Sponsors

Giveaway Sponsors

In-kind Sponsor

Chapter-wide Sponsors

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