Congratulations to our 2020 winners
The 2020 BrandSmart Awards were held virtually on Wednesday, July 1, 2020 at AMA Chicago’s BrandSmart conference. View all of the winners below.
The BrandSmart Awards were inspired by the Golden Ratio and were created to celebrate the powerful relationship between beauty and measurement – the marriage of creativity and results.
Often found in nature, art and architecture, the Golden Ratio epitomizes the beauty of the integration of art and science – and recognizes those whose efforts exemplify this practice.
View the 2020 ceremony
Grand Champion Award
Wisconsin Cheese
Cheeselandia Community
with Brains on Fire
Recognizing the campaign the judges found to be the most outstanding entry from among all of the individual category winners.
Brand Momentum Award
Heidenhain
Imagine Brand Campaign
with LoSasso Integrated Marketing
Recognizing the best marketing campaign for an existing product or service.
Brand Introduction Award
StudioNorth
Club 78
Recognizing the best marketing campaign to introduce a new product or service.
Cause Marketing Award
Frigo CheeseHeads
Build a Bright Future Contest
with Hangar12
Recognizing the best marketing campaign to support and promote a cause or a proactive community service.
Influencer Marketing Award
Wisconsin Cheese
Cheeselandia Community
with Brains on Fire
Recognizing the most effective, creative use of an influencer marketing campaign to achieve a business outcome.
Integrated Marketing Award
Lenovo Health
HIMSS Think Beyond
with StudioNorth
Recognizing the best integration of offline and online brand marketing to achieve a business outcome.
Brand Innovation Award
USAA
Creation of a Sonic Brand
with Sixième Son
Recognizing the best implementation of technology and/or research in a marketing campaign.
Brand Engagement Award
Jayco
Customer Lifecycle Content Activation
with LoSasso Integrated Marketing
Recognizing the best customer engagement campaign.
The Awards
Recognizing the very best of brand marketing from around the globe.
From Dubai to Des Moines and from Los Angeles to London, brand and agency marketers worldwide are encouraged to enter their best campaigns demonstrating brand innovation, customer engagement and advocacy, and overall integrated marketing excellence. A single campaign may be submitted into multiple categories.
2021 awards will be presented at AMA Chicago’s BrandSmart conference. Winners need not be present.
The Golden Ratio
The BrandSmart Awards were inspired by the Golden Ratio and were created to celebrate the powerful relationship between beauty and measurement – the marriage of creativity and results.
Often found in nature, art and architecture, the Golden Ratio epitomizes the beauty of the integration of art and science – and recognizes those whose efforts exemplify this practice.
Award Categories
BRAND INTRODUCTION AWARD
Recognizing the best marketing campaign to introduce a new product or service.
BRAND MOMENTUM AWARD
Recognizing the best marketing campaign for an existing product or service.
BRAND ENGAGEMENT AWARD
Recognizing the best customer engagement campaign.
INTEGRATED MARKETING AWARD
Recognizing the best integration of offline and online brand marketing to achieve a business outcome.
Award Categories
BRAND ADVOCACY AWARD
Recognizing the best brand advocacy marketing campaign to achieve a business outcome.
CAUSE MARKETING AWARD
Recognizing the best marketing campaign to support and promote a cause or a proactive community service.
INFLUENCER MARKETING AWARD
Recognizing the most effective, creative use of an influencer marketing campaign to achieve a business outcome.
BRAND INNOVATION AWARD
Recognizing the best implementation of technology and/or research in a marketing campaign.
A few previous winners
BrandSmart
The BrandSmart Awards is the premier industry recognition of brand marketing. This celebration is presented by American Marketing Association Chicago (AMA Chicago), recognizing the brand marketing industry’s most inspiring work.
The 2021 awards will be held during AMA Chicago’s BrandSmart 2021 conference.