CareerSmart – January 2020

Recruit the best candidates for your team

Wednesday, 15 January 2020 5:30 pm - 8:30 pm IIT Downtown Campus, 565 W. Adams St., 10th Floor


  • Camille Fetter

    Founder & Managing Partner, TalentFoot

    Camille has a track record of helping organizations build high-impact executive leadership teams. During her career as an executive recruiter, Camille has repeatedly matched stellar candidates with blue-chip clients with unsurpassed enthusiasm. In addition to overseeing the operations and growth of TalentFoot, Camille leads nationwide retained and executive-level search assignments for roles including Director, Vice President, President and C-Level positions.

  • Michael McCartney

    Founder, Silver Age Marketing

    Mike is a 25+ year veteran of the Chicago advertising community and Founder of Silver Age Marketing. With experience that spans from intern to executive, in agencies big and small, he is an expert in marketing strategy and agency management. Mike has been fortunate to have worked on many of the world’s leading CPG, BtoB, and healthcare brands. He excels at building high-caliber teams to produce impactful work and sustainable business results. Mike’s newest venture, Silver Age Marketing, is focused on helping organizations engage our aging population to enhance their health and well-being. Mike is a passionate health and wellness advocate – personally and professionally. When not working with organizations to realize their vision, he can usually be found outdoors, spending time with his wife and two children, renovating a house, and coaching youth sports.

  • Melinda Holm Peterson

    President & Owner, Melinda Holm & Associates

    President and CEO Melinda (Holm) Peterson, upon graduating from the University of Virginia in 1986, moved to New York to pursue a career in Advertising. New York provided her with four years of advertising experience, a wealth of knowledge and a desire for something more down to earth – just like Melinda herself. When a direct response agency came calling in 1990 with a chance to relocate, the Windy City became her surrogate home. Today, with thirty years of experience in Chicago, Melinda has worked on the agency side and in the recruiting world. As Vice President and Sales Manager at another Chicago-based advertising recruitment firm, she established her profession by attaining top billings for four consecutive years. Melinda leveraged this experience to open Melinda Holm & Associates, one of Chicago’s top marketing and advertising-focused executive recruitment firms, in 1999. Specialties: Melinda Holm & Associates is a staffing consultancy that employs a personalized and proactive methodology in the management of executive recruitment and career lifestyles in the marketing and advertising communities. Melinda is now spreading her wings and is an advocate for breaking the bonds of ageism in advertising and marketing.

What you’ll learn

The top issue hiring managers have is finding enough great candidates. Executive recruiter Camille Fetter will show you how to entice, interview and hire the best marketers for your team.

Melinda Holm Peterson and Michael McCartney will discuss ageism in hiring candidates over age 50, and the pitfalls that both hirers and job-seekers can avoid.

Through speed coaching, job-seekers will learn tangible steps toward finding their ideal marketing positions, while employers will enjoy tips, advice and discussions with Chicago’s leading recruiters, coaches and HR professionals.

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Speed Coaching

Choose your seat at CareerSmart based on your role and interest. Our Experts in the Crowd will act as leaders, facilitators and coaches, providing a more intimate experience by answering your questions, guiding discussion and building from the speakers’ topics into the your life.

Starting at 7 p.m., you’ll get access to experts in career planning, development, recruitment and coaching through intimate, personalized discussions at each table.

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Who should attend?

At CareerSmart, you will find ways to earn more emotional and financial rewards in your career – whether you’re 26 or 62, and whether you’re looking to develop yourself or develop your teams. This event is ideal for:

  • Experienced marketers who want to move their career forward
  • Hiring decision-makers who want to find and attract Chicago’s best marketing talent
  • New or prospective managers looking to enhance their leadership


Individuals and organizations interested in reaching an audience of marketing professionals in transition or hiring managers responsible for filling marketing roles will find a number of opportunities to do so through CareerSmart. Sponsorship opportunities range from marquee sponsorship as a platinum sponsor to venue and catering and our most intimate table host opportunities.

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What is CareerSmart?

Whether you’re a job seeker or a hiring manager, you need effective marketing to fulfill your goals. Discover the latest insights and tools for creating a stronger employment brand at CareerSmart — the Midwest’s top event for marketing careers.

Job-seekers will learn tangible steps toward finding their ideal marketing positions, while employers will enjoy tips, advice and discussions with Chicago’s leading recruiters, coaches and HR professionals. It’s the ultimate evening for anyone with a marketing career!


Highlights from our September CareerSmart