CareerSmart – May 2020

Find the right opportunities, and best position yourself to earn them

Wednesday, 06 May 2020 7:00 pm - 9:00 pm Virtual

Michelle Robin

President, Brand Your Career

The 5 Keys to Land Your Ideal Marketing Job without Blasting Resumes

You will discover:

  • The step-by-step game plan to land lucrative marketing positions without slaving over your resume or endlessly applying online.
  • How to find the best opportunities even if you have no network or no time to job search.
  • Why traditional job search strategies like searching online job boards and sending out hundreds of resumes rarely work… and how you can shave months off your job search starting today.
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Wayne Breitbarth

CEO, Power Formula, LLC

How to Leverage LinkedIn for Your Job Search & Career Development

Wayne is the author of The Power Formula for LinkedIn Success: Kick-start Your Business, Brand and Job Search, now in its fourth edition. In this presentation, Wayne will help you:

  • Learn how to use LinkedIn to be more effective in your job search
  • Discover what proactive steps you should be taking every week on LinkedIn
  • See why LinkedIn is the #1 social media site for recruiters, employers, and YOU, the job seeker!
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Speed Coaching

Our Experts in the Crowd will act as leaders, facilitators and coaches, providing a more intimate experience by answering your questions, guiding discussion and building from the speakers’ topics into the your life.

You’ll get access to experts in career planning, development, recruitment and coaching through intimate, personalized discussions in small groups.

Job-seekers will learn tangible steps toward finding their ideal marketing positions, while employers will enjoy tips, advice and discussions with Chicago’s leading recruiters, coaches and HR professionals.

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Who should register?

This CareerSmart is built around moving your career forward today and tomorrow. Current job seekers and anyone who likes to keep their options open will benefit from the insights, advice and tips on building the right resume for today, honing your search and leveraging LinkedIn.



Individuals and organizations interested in reaching an audience of marketing professionals in transition or hiring managers responsible for filling marketing roles will find a number of opportunities to do so through CareerSmart. Sponsorship opportunities range from marquee sponsorship as a platinum sponsor to venue and catering and our most intimate table host opportunities.

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About Our Speakers

  • Michelle Robin

    Founder, Brand Your Career

    Self-proclaimed job search geek, Michelle Robin takes the often frustrating and miserable task of job search and makes it more enjoyable, perhaps even fun, for her clients. An award-winning dual-certified resume writer and founder of Brand Your Career, Michelle helps marketing leaders transform their job search strategies and materials so they can wow potential employers and land their dream job.

  • Wayne Breitbarth

    CEO, Power Formula, LLC

    Wayne Breitbarth is the CEO of Power Formula LLC. He is an experienced businessman, speaker, and author and a globally recognized industry leader in LinkedIn training, marketing, and consulting. He has shared his expertise with more than 100,000 business professionals through private business consulting, dynamic presentations to worldwide audiences, and his critically acclaimed book The Power Formula for LinkedIn Success (now in its fourth edition). He has been featured in Forbes, Inc., Wired, and American Express Open Forum and seen on NBC and Fox Business. Wayne works with companies to develop a comprehensive strategy for using LinkedIn to increase sales, raise brand awareness, recruit employees and reduce recruiting fees, and discover new markets for products and services. He also works with universities (students/staff/alumni), not-for-profit organizations, associations, executive peer advisory groups, and individuals. Wayne’s clients include organizations of all sizes, including IBM, Abbott Labs, Aflac, the American Marketing Association, and Northwestern University. He is a CPA, received an accounting degree from the University of Wisconsin-Whitewater and an MBA from Marquette University, and has received recognition for his public service in the Milwaukee community, where he resides with his wife of 39 years.

What is CareerSmart?

Whether you’re a job seeker or a hiring manager, you need effective marketing to fulfill your goals. Discover the latest insights and tools for creating a stronger employment brand at CareerSmart — the Midwest’s top event for marketing careers.

This quarterly event offers content for job-seekers and employers. With rotating speakers and topics, this series offers tangible steps to find your ideal marketing position, and you’ll gain tips, advice and discussions with Chicago’s leading recruiters, coaches and HR professionals. It’s the ultimate evening for anyone with a marketing career!



Experts in the Crowd