Recognizing the very best of brand marketing from around the globe.

From Dubai to Des Moines and from Los Angeles to London, brand and agency marketers worldwide are encouraged to enter their best campaigns demonstrating brand innovation, customer engagement and advocacy, and overall integrated marketing excellence. A single campaign may be submitted into multiple categories.

Awards will be presented at the virtual BrandSmart 2021 conference on April 28 and 29, 2021. Winners need not be present.

The BrandSmart Awards were inspired by the Golden Ratio and were created to celebrate the powerful relationship between beauty and measurement – the marriage of creativity and results.

Often found in nature, art and architecture, the Golden Ratio epitomizes the beauty of the integration of art and science – and recognizes those whose efforts exemplify this practice.

BRAND INTRODUCTION AWARD

Recognizing the best marketing campaign to introduce a new product or service.

BRAND MOMENTUM AWARD

Recognizing the best marketing campaign for an existing product or service.

BRAND ENGAGEMENT AWARD

Recognizing the best customer engagement campaign.

INTEGRATED MARKETING AWARD

Recognizing the best integration of offline and online brand marketing to achieve a business outcome.

BRAND ADVOCACY AWARD

Recognizing the best brand advocacy marketing campaign to achieve a business outcome.

CAUSE MARKETING AWARD

Recognizing the best marketing campaign to support and promote a cause or a proactive community service.

INFLUENCER MARKETING AWARD

Recognizing the most effective, creative use of an influencer marketing campaign to achieve a business outcome.

BRAND INNOVATION AWARD

Recognizing the best implementation of technology and/or research in a marketing campaign.